25 YEARS OF EXPERIENCE

Blue line Company

Our company

For 25 years, Blue line Company has been a leader in the distribution and commercialization of high-quality seafood products, such as smoked salmon and shrimp, caught in clean seas, while adhering to stringent requirements and sustainability principles. Quality, reliability, food safety, innovation, and above all, ethics represent essential values of our company, to which the best international retail brands have been linked for some time. We are proudly present throughout Italy with our Sal Seafood branded products and Private Label products for the best brands.

Our Identity


We have always been aware of our responsibility for the well-being of the environment, landscape, and animals with which we work.


The authenticity and control of raw materials and our partners have always been founding principles to bring quality to our customers' tables.


We have always believed that a job well done is even more valuable if recognized and certified by competent authorities.


Our commitment cannot only be measured but also tasted.

Sal SeaFood

Sal Seafood was founded in the early 1990s as a high-quality fresh and semi-preserved seafood distribution company for the Italian retail market.

The logistical organization offers efficient and accurate deliveries, thanks to a fresh warehouse, company-owned vehicles, and a service guaranteed by leading logistics companies.

In more than twenty years of history, our company policy has remained unchanged: to offer only high-quality products!

Private Label

We guarantee maximum flexibility in defining our customers' choices. Efficient distribution is a crucial factor for quality service. That's why we are among the few Italian companies with a white label incidence exceeding 40% of total turnover. We meet all our customers' needs, and thanks to our design department, we are able to customize the packaging of each individual product according to the customer's preferences.